Struggling to keep up with the latest Google algorithm change? For lawyers, accountants, real estate agents, mortgage brokers and other professionals, strong EEAT signals — Experience, Expertise, Authoritativeness, and Trustworthiness — are now essential for visibility online. In this blog, our team at Zenovate Marketing unpacks what EEAT really means for law firm marketing and broader professional services marketing, and why it’s the foundation of building trust with both Google and your future clients. You’ll discover practical strategies for marketing for lawyers and other service firms, learn how to strengthen your website’s SEO, and position your business to not only rank higher in search results but also appear in ChatGPT search and AI overviews. Whether you’re new to digital or ready to scale, this guide gives you the roadmap to smarter, more sustainable visibility.