Zenovate Marketing 7/11/25 Zenovate Marketing 7/11/25

Google’s AI Overview: Why Video Is Becoming the New SEO Currency

Is your business ready for Google’s new AI Overview update? This blog unpacks how the shift toward AI-driven search is changing visibility — especially as Google now analyses and surfaces video content directly in search results. From reading captions and spoken words to highlighting YouTube clips in AI Overviews, Google is redefining what “ranking” means. Learn how marketers, creators, and professional service firms can adapt by optimising their videos for SEO and AI visibility. Discover practical steps — from adding transcripts and timestamps to aligning video titles with search intent — so your brand stays visible, credible, and client-ready in the new era of AI +

Kristen Porter 21/10/25 Kristen Porter 21/10/25

Google’s EEAT Signals Explained: How Professional Services Firms Can Build Trust and Boost Rankings

Struggling to keep up with the latest Google algorithm change? For lawyers, accountants, real estate agents, mortgage brokers and other professionals, strong EEAT signals — Experience, Expertise, Authoritativeness, and Trustworthiness — are now essential for visibility online. In this blog, our team at Zenovate Marketing unpacks what EEAT really means for law firm marketing and broader professional services marketing, and why it’s the foundation of building trust with both Google and your future clients. You’ll discover practical strategies for marketing for lawyers and other service firms, learn how to strengthen your website’s SEO, and position your business to not only rank higher in search results but also appear in ChatGPT search and AI overviews. Whether you’re new to digital or ready to scale, this guide gives you the roadmap to smarter, more sustainable visibility.

Kristen Porter 1/10/25 Kristen Porter 1/10/25

Marketing Budget Breakdown for Professional Services Firms: How Much Should You Really Be Spending?

Wondering how much to budget for your professional services’ firm’s marketing? This guide breaks down percentage-based benchmarks, common mistakes, and business marketing budget tips based on your growth stage so you can spend smarter and grow faster.

Rumesha Kashif 10/9/25 Rumesha Kashif 10/9/25

Emojis and the Fine Line Between Tone and Liability

Kristen Porter 10/9/25 Kristen Porter 10/9/25

Hate Pitching Your Services? Do This Instead

Hate pitching your services? Discover how content-driven marketing can attract high-quality clients without cold calls, networking, or sales pressure. Perfect for lawyers and professional service providers ready to build a system that works.

Kristen Porter 3/9/25 Kristen Porter 3/9/25

Positioning: Why Most Firms Sound the Same (and How to Stand Out)

Tired of sounding like every other firm? Learn how to craft strong, specific brand positioning that sets your services apart, attracts ideal clients, and makes your marketing more effective. A must-read for law firms and service providers looking to stand out in a crowded market.

Kristen Porter 27/8/25 Kristen Porter 27/8/25

How to Choose the Right Marketing Tactics for Your Firm

Tired of scattered marketing advice and shiny-object syndrome? This blog breaks down a simple 3-step framework that helps lawyers and service professionals choose the right tactics based on goals, growth stage, and strengths. Stop guessing and start growing with a strategy that actually works.

Kristen Porter 4/8/25 Kristen Porter 4/8/25

The #1 Marketing Tactic for Professionals Who Hate Networking

Struggling to grow your client base without endless networking? Learn why building an email list is the #1 marketing tactic for lawyers, consultants, and service-based businesses and how to get started with lead magnets, nurture emails, and list-building strategy from a marketing agency that understands professional services.