Ultimate EEAT Checklist
Boost Your Google Rankings Before Competitors Steal Your Clients
Learn the trust signals Google demands before your visibility disappears.
Google Search Has Changed.
Has Your Website?
Google’s latest algorithm update puts EEAT – Experience, Expertise, Authoritativeness, and Trustworthiness – at the heart of rankings.
If you’re in a “Your Money or Your Life” (YMYL) industry – like law, finance, real estate, or health – where the advice you give could impact someone’s safety, wellbeing, or financial future. Google holds your content to a much higher standard because clients are relying on it to make big decisions.
If your website doesn’t demonstrate these signals, your content won’t just slip down the rankings – it will vanish from where clients are searching. And when your clients can’t find you, they’ll find your competitors.
The Ultimate EEAT Checklist Breaks Down
How Google’s algorithm has changed and why it matters to your business
How to build instant trust and credibility with Google, ChatGPT & clients
How to protect your visibility before you vanish online
The 10 proven steps to boosting your search rankings with the signals that matter
It’s your shortcut to showing up higher, earning more clicks, and turning searches into real enquiries before your competitors steal clients that should be yours.
This checklist is built for professional service business owners – think lawyers, accountants, mortgage brokers, consultants, and real estate agents – who:
Who Is This Checklist For?
Rely on Google to be found by new clients but are seeing fewer enquiries
Know that credibility and trust are everything in your industry – and want your online presence to reflect that
Are tired of blogging, posting, or paying for SEO that isn’t converting into real leads
Want a clear, practical roadmap to strengthen the signals Google looks for (and clients trust) when choosing who to work with
If you’ve ever worried that your competitors are showing up before you, or that your website doesn’t reflect your real-world expertise, this checklist is for you.
If You Ignore This Shift,
You’ll Be Left Behind.
Google is now choosing which businesses get visibility based on EEAT signals. If your competitors are showing stronger signs of credibility, they’ll get the clicks, the calls, and the clients. Every day you delay is another day your competitors move ahead – and your business slips further into invisibility.
You can still be found. You can still attract your dream clients. But only if you understand and apply the trust signals Google and ChatGPT are looking for. This checklist shows you exactly how to do it – without needing to become an SEO expert or hire a full-time marketing team.
The Good News?
At Zenovate Marketing, we don’t just “get” marketing – we understand the legal and professional services industries inside out. And we specialise in helping professionals grow sustainably, strategically, and successfully.
This checklist shares the exact framework we use to keep clients visible, findable, and profitable as search evolves
Kristen Porter is an award winning lawyer, marketing strategist, licensed real estate agent and the founder Zenovate Marketing and O*NO Legal – The Real Estate Agent’s Lawyer, a highly niched corporate and commercial law firm serving clients across Australia. She once believed success required endless networking - until she found an easier way. Leveraging digital marketing, she built a thriving law practice without cold outreach, schmoozing, or awkward networking events.
Rumesha Kashif is a lawyer and marketing creative director. For Rumesha, branding isn’t just about being the loudest in the room or aesthetics - it’s about telling a story, building trust, and making a lasting impression. Her superpower? Turning messy, scattered ideas into bold, clear, compelling brands that cut through the noise.
Both with double degrees in marketing and law, a passion for growing firms and armed with the latest marketing trends and strategies, Kristen and Rumesha teamed up to launch Zenovate Marketing, a marketing agency built by lawyers, for lawyers and other professionals.
Why Listen To Us?
Still Wondering if This is For You?
You run a professional services firm (law, finance, real estate, consulting)
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You’re tired of SEO advice that feels outdated or confusing
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You’re seeing a drop in traffic or leads and don’t know why
You want a clear, expert-backed plan to stay visible & grow
You want to attract clients, not chase them
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Even if you’re not ready to overhaul your marketing yet, this is the first step to making sure your future clients can still find you.
If that’s you – even a little – download the checklist now.
Don’t Wait Until It’s Too Late
Your competitors are already adapting.
The longer you wait, the harder it will be to catch up.
