Brand Positioning, Optimising, Content + Socials
Level Up Your Marketing
Marketing Review
Company and goals
The numbers
Sales review
Mission, Vision and Values
Current marketing assessment
Leads and pipeline
Performance analysis
Offline marketing performance
Resources – people, budget, tools & tech and partners and agencies
Offering, price and brand positioning
Customers
Competitors
SWOT Analysis
Getting Started Brand Positioning
Strategic brand positioning, for branding and messaging positioning, alignment and consistency being:
IDENTITY: Who we are, who we serve
MODEL: How we make money
SERVICE: What we sell
CHANNEL: How we reach people
POSITIONING/NICHE: How we talk about ourselves and our clients
CLIENT TRANSFORMATION STATEMENT
Creation of your unique selling position
Development and alignment of your vision for the businesses
Mini copy bible
2 x Quarterly Marketing Plans
Website and social media audit and alignment plan
Implementation of audit suggestions – up to $1,000 of value.
IMPLEMENTATION FOR GROWTH
Monthly 1 HR momentum and accountability calls
Social Media Management Package 1:
Social media planning – quarterly basis
Scheduling content on up to 2 social media platforms of your choice
Developing and scheduling up to 3 pieces of static content per week and 1 reel per month
Nil grid development (Instagram)
Quarterly or Monthly posting/scheduling
Quarterly or Monthly reporting + meeting
Content writing & Scheduling Package 2:
Blogs & newsletters
1 x blog / mth + SEO the blog (up to 1,000 words) incl scheduling
1 x newsletter / mth (up to 1,000 words) incl scheduling
6 Month Contract
After the first 6 months you can renew for a further 6 months, upgrade to the Scale Up Package, continue on just with social media management and content plan or bring your marketing in-house.
