Scale Up Your Marketing
Lead Generation, Brand Positioning, Optimising, Content + Socials
Marketing Review
Company and goals
The numbers
Sales review
Mission, Vision and Values
Current marketing assessment
Leads and pipeline
Performance analysis
Offline marketing performance
Resources – people, budget, tools & tech and partners and agencies
Offering, price and brand positioning
Customers
Competitors
SWOT Analysis
Premium Brand Positioning
The ‘Getting Started Brand Positioning for branding and messaging positioning, alignment and consistency plus:
Strategy to turn Weakness into Strengths and Threats into Opportunities
Ideal client targeting
Who to target
How to get in front of them
What we are promoting
When we will do it
Which platforms we will use
Client success journey
Development and alignment of your vales for the businesses
Domino belief statements
SEO key words
Copy bible
Annual Marketing Plan
Website and social media audit and alignment plan
Implementation of audit suggestions – up to $1,500 of value.
PREMIUM IMPLEMENTATION FOR GROWTH
Monthly 1 HR momentum and accountability calls
Social Media Management Package 2:
Social media planning – quarterly basis
Scheduling content on up to 3 social media platforms of your choice
Developing and scheduling up to 5 pieces of content per week (static or reels)
Grid development (Instagram)
Monthly posting/scheduling
Monthly reporting + meeting
Content writing & Scheduling Package 3:
Blogs & newsletters
2 x blogs / mth + SEO the blog (up to 1,000 words) incl scheduling
1 x newsletter / mth (up to 1,000 words) incl scheduling
LEAD GENERATION & NURTURE
Design and build of 1x lead magnet and marketing funnel – Package 2 (organic).
Create Funnel – Short Term Promo
Create a lead generation funnel, including building out the platforms & automations, that includes the following:
One off blast, short term funnel designed to run for a limited time
60 min kick off meeting to determine goal of the campaign and delivery/distribution platforms
One-pager funnel diagram so you can easily understand the stages in the funnel
Prepare Strategy
Create your lead magnet, including design (up to 5 pages)
Landing page copy + build
Automation – leads to be sent to you via email or directly into your CRM (depending on the integration functionality)
Promotional email to your database, including writing the copy and building it out
Post download email nurture sequence, including writing the copy and building the automations sequence.
All items above include one round of simple updates/amendments requested by you. Further updates are at hourly rates of $250 + GST. Paid ads management and spend additional if required.
12 Month Contract
After the first 12 months you can renew for a further 12 months, continue on just with social media management and content plan or bring your marketing in-house.
