F R E E W E B I N A R
Adapt or Vanish: How to Stay Profitable as AI Changes Google Search
Learn the new rules of search before your clients start disappearing
LIVE WEBINAR | WEDNESDAY 13 AUGUST | 10:30AM AEST
AI is changing how people search. Google traffic is down. Clicks are disappearing. Your site may look busy in analytics - but that’s bots, not clients.
And if your ideal client can’t find you, they’ll find someone else - and give them their money.
The old SEO playbook doesn’t work anymore.
If you’re still writing blogs hoping to rank, or paying for ads that don’t convert, you’re bleeding leads. And every day you wait is another day your competitors get ahead.
This masterclass is designed to teach you how to future-proof your visibility, leads and revenue -without needing a full-time SEO agency or more ad spend.
In this interactive session
you’ll learn about:
Why your website traffic is diminishing—even if your SEO metrics appear solid.
How AI overviews and generative search are diverting clicks away from your site.
The reality that if you're not adapting, your competitors are - and they're capturing your potential clients.
What Generative Engine Optimization and Answer Engine Optimization entail, and why they're pivotal now.
Practical steps to ensure your firm remains visible in an AI-dominated search environment
This Webinar Is for You If…
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You’re a professional service business owner—lawyer, mortgage broker, real estate agent, accountant—who:
Is seeing website traffic drop and can’t figure out why
Is relying on SEO or ads that aren’t converting like they used to
Wants to stop being invisible online and start getting quality leads again
Then this session is built for you.
If You Ignore This Shift, You’ll Be Left Behind
This is your shortcut to staying visible, relevant and profitable. One that works even if you:
You Don’t Need More SEO. You Need a New Strategy.
Don’t know how to ‘do’ SEO
Aren’t seeing results from blogging or ads
Feel like your competitors are showing up more than you
You just want qualified leads and consistent revenue - without becoming a tech expert or hiring a huge team.
This training is for you.
FREE LIVE MASTERCLASS
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FREE LIVE MASTERCLASS ✦
The Good News?
You can still be found. You can still attract dream clients. But only if you understand the new rules of visibility:
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How AI pulls answers instead of showing your website
How to show up in ChatGPT, Google AI Overviews, Bing & beyond
Your First Step…
Adapt or Vanish: How to Stay Profitable as AI Changes Google Search
This FREE masterclass is for professionals who want to learn the new rules of search before your clients start disappearing.
Kristen Porter is an award winning lawyer, marketing strategist, licensed real estate agent and the founder Zenovate Marketing and O*NO Legal – The Real Estate Agent’s Lawyer, a highly niched corporate and commercial law firm serving clients across Australia. She once believed success required endless networking - until she found an easier way. Leveraging digital marketing, she built a thriving law practice without cold outreach, schmoozing, or awkward networking events.
Why Listen To Us?
Rumesha Kashif is a lawyer and marketing creative director. For Rumesha, branding isn’t just about being the loudest in the room or aesthetics - it’s about telling a story, building trust, and making a lasting impression. Her superpower? Turning messy, scattered ideas into bold, clear, compelling brands that cut through the noise.
Both with double degrees in marketing and law, a passion for growing firms and armed with the latest marketing trends and strategies, Kristen and Rumesha teamed up to launch Zenovate Marketing, a marketing agency built by lawyers, for lawyers and other professionals.
Why “No Click” doesn’t mean no opportunity- if you know how to optimise for it
Introducing your hosts
At Zenovate Marketing, we don’t just “get” marketing - we understand the legal and professional services industries inside out.
And we specialize in helping professionals grow sustainably, strategically, and successfully. This webinar shares the exact framework they use to keep clients visible, findable and profitable as search evolves.
SAVE MY FREE SEAT FOR
Adapt or Vanish: How to Stay Profitable as AI Changes Google Search
LIVE WEBINAR | 29 JULY 2025 | 10:30AM AEST
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Boring legal stuff: Whilst this webinar has been designed and prepared by lawyers, this is general advice only and cannot be relied upon as legal advice as it does not take into consideration your exact business circumstances. This information is for guidance only as there are many variables in your business.