When AI Recommends a Law Firm, Is It Recommending Yours?
What ChatGPT and Google's AI look for when choosing a firm, and how to make sure they find you.
FREE LIVE WEBINAR
✦
FREE LIVE WEBINAR ✦
Wednesday, 21 Oct 2026 | 12:00pm AEST | Replay Available
Wednesday, 21 Oct 2026
12:00pm AEST
Replay Available
You already checked.
That’s the problem.
You already checked.
That’s the problem.
You typed your firm into ChatGPT once,liked what came back, or looked it up in Google and saw iand closed the tab.
Here is what nobody tells you.
When you ask about your own firm, from your own account, you are not running a test. You are looking in a mirror. It knows your history, your chats, your context. It is answering you, not your client.
Your future client is asking cold. No account. No history. No idea you exist.
You typed your firm into ChatGPT once,liked what came back, or looked it up in Google and saw iand closed the tab.
Here is what nobody tells you.
When you ask about your own firm, from your own account, you are not running a test. You are looking in a mirror. It knows your history, your chats, your context. It is answering you, not your client.
Your future client is asking cold. No account. No history. No idea you exist.
This webinar is for you if
you own, run or manage a law firm and:
The pipeline looks busy but feels unpredictable
Your best source of work is a referral relationship, not a system
You have had the same "we should do more marketing" conversation two years running
You might be spending on marketing and could not honestly say what it returned
You know AI is changing how clients find lawyers, and you have put off doing anything about it
"But we get all our work by referral."
A referral is not the decision.
It’s permission to investigate you.
Your warmest referral will still Google you before they call. They check your website, your reviews, your LinkedIn. And increasingly they ask AI what it knows about you.
97% of consumers read reviews before choosing. 65% will reject a business over missing or poor ones (BrightLocal, 2026).
When that check goes badly, nothing happens. No complaint. No awkward meeting. No lost pitch. The enquiry simply never comes, and you never find out it existed.
Now flip it.
Same referral, except this time they find clear authority, a consistent message, content answering their exact question, and your name in the AI answer too.
That client walks into the first meeting already sold.
Keep your referrals. They are gold. Just put a system underneath them.
If You Ignore This Shift,
You Will Be Invisible in the Answer
58% of Google searches now end without a single click.
(SparkToro / Datos, Similarweb)
Up to 83% when an AI summary appears.
(Bain, 2024)
The number one result loses 58% of its clicks when an AI Overview shows.
(Ahrefs, 2025)
Use of ChatGPT to research a lawyer tripled in a year, to 42%.
(iLawyerMarketing, 2025)
Search is not shrinking. Google still handles more than five trillion searches a year.
People are searching more and visiting your website less.
In This Session You Will Learn:
Whether AI would recommend your firm today, and who it names instead of you
Why your website traffic is falling while your rankings hold steady
What a referred client finds when they look you up, and what makes them close the tab
The four trust signals Google and AI use to pick a firm, marked up live on a real page
How to measure your visibility inside AI like any other business metric
What to fix first, in what order, so your marketing finally compounds
You Don’t Need More Marketing.
You Need to Know If You’re in the Answer.
The unpredictable pipeline. The spend you cannot account for. The referral doing the work a system should be doing. Same root. Your visibility is not something you can see, so it is not something you can manage. Ten years ago that was a black box you funded on faith. Today it is as measurable as your billables.
Measurable means manageable.
LIVE BONUS
Turn Up Live and We’ll Test Your Firm on the Spot
*This part will not go in the recording.
In the last stretch, Kristen will firm names from the live chat and run the clean test on screen. No account. No history. Exactly what your client sees.
Some of you will love the answer. Some of you really won’t.
Why Listen To Us?
Introducing Your Hosts
Kristen Porter is an award-winning lawyer, marketing and legal strategist, former licensed real estate agent, and the founder of Zenovate Marketing and highly niched law firm Realgate Legal (formerly O*NO Legal), The Real Estate Agent’s Lawyer. With degrees in both Law and Commerce (majoring in Marketing), Kristen brings a rare combination of over 20 years legal expertise and business acumen to her work with professional service firms. She has built and scaled multiple businesses at a national level and developed a marketing framework she now uses to help law firm owners grow profitably, without cold outreach or tactics that don’t feel aligned.
Rumesha Kashif is a lawyer, marketing creative director, and co-founder of Zenovate Marketing. With over 5 years across legal practice, brand strategy and digital marketing, and a Bachelor of Law (First Class Honours) and a Bachelor of Marketing & Media, she understands the regulatory, reputational and relationship-driven demands of the legal industry. Rumesha helps high-trust professionals build brands that don’t just look good, but convert.
Both with double degrees in law and marketing, Kristen and Rumesha launched Zenovate Marketing, a marketing agency built by lawyers, for law firms and professionals. Every strategy is tested on our own businesses first.
You own, run or manage a law firm
Your pipeline is busy but unpredictable
Referrals are doing the work a system should be doing
You want to know what AI actually says about your firm
You want clients coming to you, not chased by you
Still Wondering If This Is for You?
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REPLAY AVAILABLE
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When AI Recommends a Law Firm, Is It Recommending Yours?
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