More Marketing Won’t Fix This
Find What’s Really Holding Your Firm Back Before You Plan 2027
FREE LIVE WORKSHOP
✦
FREE LIVE WORKSHOP ✦
Tuesday, 24 Nov 2026 | 12:00pm AEDT | Replay Available
Wednesday, 21 Oct 2026
12:00pm AEDT
Replay Available
You're about to plan 2027.
Is it built on data, or a guess?
You already checked.
That’s the problem.
You typed your firm into ChatGPT once,liked what came back, or looked it up in Google and saw iand closed the tab.
Here is what nobody tells you.
When you ask about your own firm, from your own account, you are not running a test. You are looking in a mirror. It knows your history, your chats, your context. It is answering you, not your client.
Your future client is asking cold. No account. No history. No idea you exist.
More posts. More ads. A new website.
That's what most firms reach for when things feel quiet.
But more of something that's leaking just leaks faster.
In this workshop, you'll score your own firm, live, and find out exactly where clients are slipping away.
Before you spend another dollar.
This Webinar Is For You If…
You know you need a 2027 marketing plan and you're dreading writing it
Most of your work comes by word of mouth, but you couldn't prove it
You've spent on marketing and can't say what it returned
You don't know how many enquiries a week you need to hit your revenue goal
You've no idea whether AI is naming your firm or the one down the road
"But most of our work comes from referrals."
Great. Keep them.
But here's the truth:
A referral is not the decision.
It's permission to investigate you.
Your warmest referral will still Google you.
Check your website. Read your reviews. Look at your LinkedIn.
And more and more, ask ChatGPT about you.
If what they find doesn't stack up, they quietly go with someone else.
And you never even knew they existed.
What It’s Costing You
More than half of consumers have used, or would use, AI for a legal question. 28% are told to contact a lawyer.
(Clio, 2025)
Around 42% of people now use ChatGPT to research a lawyer, triple the year before.
(iLawyerMarketing, 2025)
Google's AI Overviews now appear on nearly 6 in 10 question style legal searches.
(Ahrefs Legal Analysis, 2026)
97% of consumers read reviews before choosing a local business. 65% reject one over missing or poor reviews.
(BrightLocal Local Consumer Review Survey, 2026)
So the question isn't whether clients are checking you out.
It's what they find when they do.
In This Session You Will Learn:
Whether AI would recommend your firm today, and who it names instead of you
Why your website traffic is falling while your rankings hold steady
What a referred client finds when they look you up, and what makes them close the tab
The four trust signals Google and AI use to pick a firm, marked up live on a real page
How to measure your visibility inside AI like any other business metric
What to fix first, in what order, so your marketing finally compounds
You Don’t Need More Marketing.
You Need to Know If You’re in the Answer.
The unpredictable pipeline. The spend you cannot account for. The referral doing the work a system should be doing. Same root. Your visibility is not something you can see, so it is not something you can manage. Ten years ago that was a black box you funded on faith. Today it is as measurable as your billables.
Measurable means manageable.
LIVE BONUS
Turn Up Live and We’ll Test Your Firm on the Spot
*This part will not go in the recording.
In the last stretch, Kristen will firm names from the live chat and run the clean test on screen. No account. No history. Exactly what your client sees.
Some of you will love the answer. Some of you really won’t.
Why Listen To Us?
Introducing Your Hosts
Kristen Porter is an award-winning lawyer, marketing and legal strategist, former licensed real estate agent, and the founder of Zenovate Marketing and highly niched law firm Realgate Legal (formerly O*NO Legal), The Real Estate Agent’s Lawyer. With degrees in both Law and Commerce (majoring in Marketing), Kristen brings a rare combination of over 20 years legal expertise and business acumen to her work with professional service firms. She has built and scaled multiple businesses at a national level and developed a marketing framework she now uses to help law firm owners grow profitably, without cold outreach or tactics that don’t feel aligned.
Rumesha Kashif is a lawyer, marketing creative director, and co-founder of Zenovate Marketing. With over 5 years across legal practice, brand strategy and digital marketing, and a Bachelor of Law (First Class Honours) and a Bachelor of Marketing & Media, she understands the regulatory, reputational and relationship-driven demands of the legal industry. Rumesha helps high-trust professionals build brands that don’t just look good, but convert.
Both with double degrees in law and marketing, Kristen and Rumesha launched Zenovate Marketing, a marketing agency built by lawyers, for law firms and professionals. Every strategy is tested on our own businesses first.
You own, run or manage a law firm
Your pipeline is busy but unpredictable
Referrals are doing the work a system should be doing
You want to know what AI actually says about your firm
You want clients coming to you, not chased by you
Still Wondering If This Is for You?
LIVE ONLINE
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REPLAY AVAILABLE
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LIVE ONLINE ✦ REPLAY AVAILABLE ✦
When AI Recommends a Law Firm, Is It Recommending Yours?
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